NEWSLETTER: Let’s Talk about (Painful) Sex [First Name], February’s “PERIODical” Newsletter is Here!
USA Clinics Group sends monthly newsletters to its USA Fibroids Centers and USA Vein Clinic subscribers.
For February’s USA Fibroid Center’s newsletter titled “The PERIODICAL” I chose to tie existing blogs on how fibroids affect sufferers’ sex life with the upcoming Valentine’s Day holiday.
Additionally, we covered recent information from the FDA, a recent blog post, the availability of virtual visits, and more.
BLOG: Vein Treatment After Weight Loss Transformation
After realizing that we were underserving the possible audience of those going through weight loss, we published two additional blogs on the subject. This one was written for a persona that had already lost the weight and was now discovering that their health issues may be because of vein disease.
BLOG: Preventing the Disasters that National Miner’s Day Memorialize
Working with constituents across several departments, I crafted this blog for the 100-year-old anniversary of this tragedy tying in thought leadership on safety.
BLOG: On International Women’s Day: The Impact of a Female Workforce
As part of the global headquarters celebrating International Women’s Day for the first time, I wrote this blog covering the numbers of influence women have on the industry.
PRESS RELEASE: Local Author Imagines First Female Governor and Ghost in Carson City Mansion
As part of author Catherine MacDonald’s brand awareness campaign, press releases were sent to local news and cultural institutions about her book set in their city.
BLOG: Is it Your Thyroid or Fibroids?
Several of our blogs referenced thyroid issues as an alternate reason for the symptoms that visitors were experiencing – yet none explained what that meant. I created this blog post to talk about the many ways that the two conditions overlap and how to differentiate between them.
A press release was created for the blog as part of Thyroid Awareness Month. The press release was picked up by 211 outlets. Two months after publication, the blog had 1,009 views as compared to the two-month average of 374 (198 when adjusted to exclude outliers).
Responsum Health later picked it up as a guest piece for their members.
NEWSLETTER SNIPPET: Keeping Your Blood Sugars in Check this November
Our internal newsletter is often tied in seasonal tips for our employees. This piece ended up being cut for length.
BLOG REWRITE: Water Treatment Plan
After lackluster view rates, I rewrote the original “How a Seal Upgrade Improved Performance and Reduced Unplanned Downtime at a Water Treatment Facility” to include a buyer-centric tone in the updated “Difficult Conditions in Water Treatment Plants Place Your Slurry Seals at Risk”.
GRANT WRITING: Illinois Arts Council
As Development Coordinator at The Actors Gymnasium, I was tasked with writing the application for our most important annual grant.
MarketingMichelle 
