In 2012, Chicago actor Christian Taylor reached out to me about growing her social media presence. Having worked with her on several film projects, I knew that her warm, engaging personality is her greatest asset. I developed a multi-phase strategy to connect her with the right people in the industry, show off her skills as an actress, voiceover artist, and coach, and create content that truly represents who she is. The plan was designed in stages, with practical steps for building relationships, sharing her work, and keeping her audience engaged.

