Resume

Collaborative Digital Marketing Strategist

I have a proven history of launching effective marketing initiatives in challenging environments while adhering to tight deadlines and tight budgets. I do this through a combination of data analysis and trial and error of the latest marketing techniques. While risk-averse, I’m excited about business growth through experimentation.

My strong background in visual storytelling has increased engagement even with technical products like niche mechanical seals. As a team player, I am recognized by co-workers and senior managers for my creativity and exceptional work ethic.

The secret to my success is my empathy. With it, I can understand the needs of others: what attracts them, what excites them, and what invites them to engage.

Experience

June 2023 – Present

The Field Museum
Monarch & Pollinator Engagement Coordinator

February 2022 – May 2023

Freelance

• Currently available for freelance work through Upwork.

March 2021 – December 2021

Cigna – contracted through Aquent
Digital Marketing Advisor

• Own, optimize, and manage the PathFactory platform for the B2B LeadNurture team. PathFactory allows users to create content tracks from a library of assets, specific to the need of each user. These tracks can be added to a website page or be used in PathFactory hosted landing pages and microsites
• Subject matter expert for other Cigna users to connect with on strategy, implementation, and developing platform skills
• Work with internal Cigna partners to build quarterly and campaign-specific content journeys for prospects
• Create and maintain naming conventions, organization, and use of a library of over 600+ assets shared by multiple teams in one instance
• Create specific UTM URLs for internal and external partners to use for Eloqua, and paid social and display
• Use in platform and Tableau analytics to improve customer engagement and increase conversion to RFP requests and sales
• Drive process efficiencies within the broader context of campaigns, including planning, execution, and measurement processes to support theB2B marketing plan

September 2020 – March 2021

USA Vein Clinics, Vascular and Fibroid Centers
Content Marketing Manager

• Oversees development delivery of content across all channels
• Plays a key role in the success of digital, social, and print marketing campaigns
• Creates, improves, and maintains content to achieve business goals and the overall mission of the company
• Shares and manages newsletter content to raise brand awareness
• Leads on content marketing initiatives (business pitches, press releases, as well as web content)
• Collaborates with both the marketing and digital teams to plan and develop site content, style, as well as layout
• Creates and publishes engaging original content, as well as expanding our network of influencers
• Works with the internal SEO team to optimize content
• Uses content management systems to analyze website traffic and user engagement metrics

August 2018 – June 2020

John Crane
Global Leader in Engineered Mechanical Seals and Process Equipment
Global Digital Marketing Specialist

• Created new processes for the international marketing team resulting in a higher monthly average of leads
• Launched a corporate blog with a team of 5, reaching 5k+ views within the first 6 months
• Onboarded MailChimp, Hootsuite, and Pathfactory™ (CMS) to meet the company’s growing engagement needs
• Collaborated with international marketing managers to evolve content strategies to specialized cultural needs
• Developed social strategies for digital content marketing including whitepapers, case studies, webinars, blogs
• Created customer segmentation in the email databases which improved open and click rates and increased top-of-funnel leads

April 2017 – March 2018

Drury Lane Theatre & Events
Leading Regional Theatre with popular entertaining spaces attached
Director of Marketing

• Digitized customer records, tripling quality email leads and doubling direct mail leads for higher ticket sales
• Established and implemented the website development strategy for all 4 company websites
• Updated process flows with external graphic designers, website management, video creation, and more
• Conceived the first Group Sales Department strategy to expand the margin of large groups attending
• Introduced paid social for Theatre for Young Audiences productions, selling out performances that struggled in previous years and added performances to meet the new demand
• Implementing first digital campaigns for weddings – primarily on Facebook, increasing leads for quieter months
• Ushered the TLC TV production team of ‘Say Yes to the Dress’ from the first contact to the airing of the episode
• Initiated program outreach to 50+ cultural organizations, creating roots for future partnerships
• Strengthened relationships with community influencers including DuPage Convention & Visitors Bureau, Oak Brook Chamber, Oak Brook Park District, ArtsDuPage, and more
• Partnered with Vettix.org to offer 100 tickets per production to serving and retired veterans

September 2012 – April 2017 

The Actors Gymnasium
Performing Arts nonprofit specializing in Circus Arts

July 2015 – April 2017
Marketing Manager

• Developed a $70k marketing budget covering brand building, content creation, video marketing, publicity, audience development, event management, market segmentation, and targeting

May 2013-July 2015
Marketing & Development Coordinator

• Onboarded customer relation software Giftworks™ and introduced other digital offerings such as the first fundraising email appeal
• Coordinated completion of the yearly audit, Illinois, and Federal 990 processes
• Liaised with the Fundraising Committee to conceive and execute demographic-specific events

September 2012-May 2013
Marketing & Event Entertainment Assistant

• Engaged external design company, launched a new WordPress website
• Maintained and expanded the site to maximize results
• Implemented first-ever SEO strategies through WordPress and Google Adwords
• Redirected print advertising funds to Facebook and Twitter paid ad campaigns using geofencing, lookalike audiences, and demographic targeting for each program’s specific needs

Education

B.A. in Organization Behavior: Business Leadership, Northwestern University
Graduating: Spring 2023
GPA 3.32/4.0

Skills

Customer Engagement Marketing Platforms
Hootsuite, Facebook, Twitter, Instagram, Youtube, LinkedIn, Pathfactory™, Constant Contact, MailChimp, Survey Monkey, Facebook ads – geofencing, lookalike audiences, demographic targeting

Web Management Platforms
WordPress, Sitecore

Metrics
Google Analytics

Awards – Speech Competitions
Phi Rho Pi Nationals: Bronze – Poetry; Kishwaukee College: 1st Duo Interp; Moraine Valley Cross Town Classic: 2nd Dramatic Interp; College of Lake County Holiday: 2nd Interviewing, 3rd Duo Interp, 4th Oral Interp, 5th Poetry

Memberships

Americans for the Arts

Harper Speech Forensics Alumni