Chrysalis Kickstarter Campaign – Glass City Films

I conceptualized and oversaw a robust marketing campaign to build awareness around Glass City Film’s Kickstarter campaign for their zombie film Chrysalis. Within a tight timeline of 30-days, we launched daily Facebook posts, coordinated appearances at Wizard World & Flashback Horror weekend and communicated with targeted audiences via email blasts. Our goal was to raise $30k, we raised $35,772.

Screenwriter Ben Kurstin as a zombie at the 2012 Chicago Wizard World. Photos by Bryan Racine, Megan McDonough, and Matt Arauz.
Marketing Director Michelle Higgins as a zombie passing out business cards about the film’s kickstarter. Photos by Bryan Racine, Megan McDonough, and Matt Arauz.
Graphic Design by Dan Pedersen and Dariya Trot.
Chrysalis Promo at AMC screening.

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