Email Campaigns

Subject Line: Let’s Talk about (Painful) Sex [First Name], February’s “PERIODical” Newsletter is Here!
Type: Newsletter
Company: USA Clinics Group
Audience: USA Fibroid Centers’ email subscribers, UFC’s past patients

Our monthly fibroid newsletter highlighted top or theme relevant blogs along with explanations of intimidating sounding medical terms, related news, a spotlight on one of our doctors, and announcements of new locations. I determined the content and created the layout and worked with an assistant who created the graphics in Canva.

Subject Line: [First Name] learn how to prevent blood clots while traveling this holiday season! December’s InCirculation Newsletter
Type: Newsletter
Company: USA Clinics Group
Audience: USA Vein Clinics email subscribers, UVC’s past patients

A monthly newsletter was sent on the topic of varicose and spider veins that demystified medical terms, shared news and recent blog posts around a theme. I curated the content and devised the overall layout, collaborating with an assistant proficient in Canva to design the graphics.

Subject Line: Local Author Imagines First Female Governor and Ghost in Carson City Mansion
Type: Press Release
Company: Author Catherine MacDonald
Audience: Nevada area tourism, historical institutions, news, magazines, public radio and tv, podcasts, and journalism students

As part of a brand awareness campaign for author Catherine MacDonald, I created and sent this press release to introduce the series of books she had written about the area while simultaneously promoting her latest book.

Subject Line: You’re Invited: Thursday July 25 Webinar – Strategies to Improve Black Liquor Services in Pulp Mills
Type: Webinar Invitation
Company: John Crane
Audience: International pulp and paper processors

I collaborated with the product marketing manager to write the webinar description and then designed and built the layout in Mailchimp.

Subject Line: Does your filtration keep your operations running at peak performance?
Type: Service Promotion
Company: John Crane
Audience: Texas area service clients

In coordination with the regional marketing manager, I developed the messaging and determined what support content to include, then designed and built the layout in Mailchimp.

Subject Line: See Paul Hosking at Gastech 2019Type: Event Promotion
Company: John Crane
Audience: Registered Gastech conference attendees

I worked with the industry marketing manager to determine the messaging, chose the presentation to include, designed and built the layout in Mailchimp.

Subject Line: We missed you at TPS!
Type: Event Follow Up
Company: John Crane
Audience: Registered attendees with the list of badges scanned at our booth removed

While we always sent an email to those we had spoken with at an event, I began sending follow up emails to those who we didn’t connect with. This provided one last opportunity for them to engage with us and begin qualifying them as a lead before passing them on to our sales team.

Subject Line: Do you remember how you first felt?
Type: Fundraising Ask
Company: The Actors Gymnasium
Audience: Past students, Present students, Past donors minus donations within the last 30 days, Past theatre attendees, Newsletter subscribers

Together with the Executive director, I determined the messaging for a series of emails as part of the end of year fundraiser. I built the email using Constant Contact.

Subject Line: Critics Love Quest – See it tonight!
Type: Event Promotion
Company: The Actors Gymnasium
Audience: Past theatre attendees, Past students, Present students, Newsletter subscribers

I used quotes from reviews of the production to build credibility and a sense of urgency within an email template I created in Constant Contact.