About

Michelle Higgins

Curious, Reliable, Committed

Pronouns: She/Her/Hers They/Their/Theirs

Michelle is known for making things happen. Her ability to bring new ideas to fruition and build fresh momentum behind paralyzed projects makes her an excellent addition to any team.

Her thoroughly developed marketing plans leave no stone untouched while her background in small business and nonprofits means that she understands the real world implications of limited time, budget, and resources.

Michelle brings fresh eyes to each project using legacy information in new ways and folding in new technology to meet the individual needs of each project. Never content to rest on her laurels, Michelle believes in using trial and error to find the right combination of strategies for each project. Keeping a close eye on data combined with her instinct, she helps projects course correct in real time, making the most of every opportunity.

With empathy and respect for collaboration, Michelle develops team members to be passionate stakeholders in each project’s success.

“Michelle is a collaborative, creative and analytical-minded person. Her energy and strategic mindset propelled the training-related marketing initiatives at John Crane. She provided insightful marketing strategies based on data analysis. Best of all, she is a great, thoughtful, colleague.”
Vivian Rohleder

“Michelle properly announced her capability when she rewrote an exhibition- follow-up/call-to-action email. There was an immediate benefit to the copy in terms of importance and urgency that demonstrated her skill and experience. In working with her since she always exudes experience and inspires confidence.”
Gary Carr